Digitiliti’s Billy Cripe a Panelist on CMSWire’s DAM TweetJam
Digitiliti’s VP of Marketing, Billy Cripe is one of the expert panelists on CMSWire.com’s April TweetJam. The topic is Digital Asset Management (DAM) and how it is changing the world of information management, social media and our networked and mobilized infrastructure. TweetJams are where many people come together via Twitter to talk about a single topic for a short period of time. The tweets flow fast and furious during that hour and the insight is amazing.
Since video and images are the defacto ways in which we create rich communication the need for good and integrated DAM is greater than ever. I plan on talking about how Big Data drives Infographics which reqire good DAM to create and to store and backup. I hope to bring up how mobile video is gaining massive traction and how this must integrate with a full-on CXM strategy to help drive sales & marketing. I hope someone chats about advances in video and image indexing so that assets can be found (like Digitiliti’s ability to automatically extract and index EXIF data from images!). I expect that the impact of DAM on SEO will be mentioned as well.
The reality is that the proliferation of a multi-megapixel camer and HD video recorder in everyone’s pocket is reshaping things like customer service (take a picture or video and upload to the help desk rather than trying to describe your problem in text), communications, marketing, and business information.
The April 18 DAM TweetJam will cover the following 5 questions:
- Given how digital we are, what is your current definition of DAM?
- What are the core elements of a DAM strategy?
- What 3 things make a DAM solution successful?
- How do DAM and CXM/WEM currently relate?
- What is the single biggest DAM opportunity in 2012?
The panelists represents experts from across the information management, social business and content industry:
- Anjali Yakkundi (Forrester)
- Billy Cripe (Digitiliti / BloomThink)
- Christian Buckley (Axceler)
- David Hillis (Ingeniux)
- Doug Heise (CoreMedia)
- Greg Klebus (Adobe)
- Irina Guseva (Real Story Group)
- Jan Dejosse (ADAM Software)
- Jody Vandergriff (WebDAM)
- John Horodyski (DAM Education)
- John Price (OpenText)
- Ron Selvey (WebDam)
DAM = Digital Asset Management
CXM = Customer/Consumer Experience Management
WEM = Web Experience Management